Friends and fellow travelers:comparative inf l uence of reviewsites and friends on hotel choiceAndrew DuffyWee Kim Wee School of Communication and Information,Nanyang Technological University, SingaporeAbstractPurpose – Thispaperaimstoexaminewhentravelersaremoreinf l uencedbyfriends(word-of-mouth[WOM]) with limited knowledge of hotels but an understanding of the traveler, and when by reviewsites(electronicword-of-mouth[eWOM])whichhaveimmenseexperienceofhotelsbutcannotknowtheindividual traveler. Sites such ...
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